As I recently shared the origins of Santa Claus Lane in Hollywood in the 1920s, I wanted to continue this Christmas story into the 1930s. Hollywood Boulevard took on even more transformation during this decade--moving past importing live trees that lined the lane to decorating with drawings of stars in the early 30s and then metallic trees lit on lamp posts in the late 1930s.
At this time, the studio system was in full effect, and those in PR and marketing made sure to showcase the greatest stars of the Golden Age of Hollywood celebrating the holidays. This often meant the studios showing some serious holiday style in the movies themselves. As an example, Christmas was the backdrop of MGM's mystery The Thin Man (1934), which I just covered on GlamAmor. Of course this stars William Powell and Myrna Loy, who toast with cocktail after cocktail and have the time of their lives. Offscreen, you could see photos of stars such as Jean Harlow, Joan Crawford, and Carole Lombard (all below) celebrating the spirit of the season. I hope this helps set the mood to have some fun of your own. Merry Christmas!
Starlets helping celebrate the holiday season in the early 1930s and
photo from the very first Hollywood Christmas Parade in 1931 (below)
Photos of stars were added to lamp posts along Santa Claus Lane,
including Claudette Colbert who poses next to hers (below)
Studios loved to show stars celebrating the holidays in the 1930s,
Paramount's Carole Lombard and
RKO's Ginger Rogers (with Boris Karloff, below) having fun around the tree
Decorations along Santa Claus Lane changed in the late 1930s
to include big metal trees covered in lights
Images courtesy of USC Libraries, KCET, and Nathan Masters